Hoegaarden came to us with a Surrealism calendar(Free with purchase of Hoegaarden beer). The brief is to associate Hoegaarden with Surrealism Art. So we did a “Make your Own Surreal Art piece” competition online.
We had over 18000 visits & 500 participants in a month time. To be honest, I’m impressed with some of the art pieces. They might have spend hours on the art creation.